It’s now more important than ever to capture your target audience’s attention with an effective website. I’ll craft copy that will hook your people in, and keep them coming back for more. Landing pages, Sales pages, Product descriptions, Services pages and About Us pages are all part of my repertoire. By the way — I love Search Engine Optimisation (SEO) and will make sure that your site is infused with the right words in the right places to get more eyes on your site, sooner.
Email, Newsletters, Digital Advertising
Email and newsletters are extremely effective tools for building relationships with subscribers and leads, and well-conceived email marketing funnels can take your business to the next level, nurturing potential customers through to the sale. I’ll create killer digital copy that converts online gazers into buyers. I’ll do the same for your Facebook ads, ensuring to stick to Facebook’s (ahem, strict) rules so that your ads are seen and drooled over by the right sets of eyes.
With a background in blogging — that included guest articles for several well-known publications including Mamamia and Divorced Moms, as well as a published eBook — I’m well equipped to tackle your business’ content writing needs. I can provide you with blog, social media, LinkedIn and eBook content that will keep your audience informed, inspired and — most importantly — engaged.
In this digital world, print copy is still a thing — it can be a very effective thing for both bringing in new customers, and reaching your existing base. Think sales letters, newspaper and magazine ads, direct mail pieces, pamphlets and brochures. I’ll craft benefit-driven print copy that will ensure your business stands out from the pack.
I have a secret passion (it’s true!) for creating cover letters, updating resumes and addressing job selection criterion to help people secure their dream roles. My flair is translating one’s experience, qualifications and skills into the attributes that a prospective employer is looking for. LinkedIn and Social Media bios are also my forte. Whatever your self-promotion needs, I’ll take your unique characteristics and talents and put them into words that will dazzle.
Not sure what voice your brand should have? An effective brand voice is more important than many of us may realise. Put simply, the more consistent and memorable your brand, the more effective your business — whatever size the business. I’ll help you figure out your unique brand voice by creating a Tone Guide to define how your business portrays itself — what words, phrases and ideas best suit your brand. Brand consistency is key in effective marketing!
Need something different? Odds are, I can do it. Let’s chat.