Compelling Words to Captivate

YOUR Audience


Do you want to STAND OUT from the crowd?

Shine BRIGHTER than the competition?

I can help.

Hi, I’m Shona

My years as a business analyst and writer have taught me how to get to the HEART of a concept, and put the solution into effective and compelling words. I’m uniquely placed to piece together your ideas and concepts — no matter how broad — and put them into irresistible copy that will captivate YOUR target audience.


Writing Services

Here’s a snapshot of what I bring to the table.

Of course, we can discuss your unique business needs during our free chat.

Website Copy

It’s now more important than ever to capture your target audience’s attention with an effective website. I’ll craft copy that will hook your people in, and keep them coming back for more.

Email, Newsletters, Digital Advertising​


Email and newsletters are extremely effective tools for keeping in touch with your customers and leads, and well-conceived email marketing funnels can take your business to the next level.


Content Writing​

With a background in blogging that included guest articles for several well-known publications, I’m well equipped to tackle your business’ content writing needs.

Print Copy​


In this digital world, print copy is still a thing — it can be a very effective thing for both bringing in new customers, and reaching your existing base.


I have a secret passion (it’s true!) for creating cover letters and updating resumes, LinkedIn and Social Media bios to help people secure their dream roles.

Brand Development​

Not sure what voice your brand should have? An effective brand voice is hugely important — the more memorable your brand, the more effective your business.

Need something different? Odds are, I can do it. Let’s chat.

Happy Childhood

Our Process

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Reach out to me. Tell me a little about your needs via my Contact Page. I’ll get back to you within 2 business days to schedule a free intro chat.

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Project kick-off! If we decide to move forward, we’ll kick off with another phone call to discuss the full scope and timeline of the project. I may also request further details from you via email, just to be sure I’ve got a full and detailed understanding of the project requirements.


During our chat we’ll delve a little deeper into what you need, and what I can bring to the table. Soon after the call, assuming we’re a good fit,

I’ll email you my proposal and quote.

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I get to work. I’ll research and write and have a draft ready for you within the agreed timeframe. After presenting you with the draft, I’ll answer any questions you have, and make any revisions you require.


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Delivery time. I’ll deliver the final product to you, along with my invoice. Voila!

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“Shona is someone I can recommend to my clients”

“As the Wix Ambassador, I meet a lot of business people who need copywriting for their websites.  I am always pleased to recommend Shona.  She has the maturity, business acumen and creative talent to pull together disparate sources of information into a cohesive whole. She understands digital media and can write appropriately.  If you have an opportunity to work with Shona, take it.”

Kate Bradshaw — WebToday

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“Working with Shona was a great experience. She is very professional and timely on getting the job done. I am pleased that she was able to bring my vision to life.”

Latoya Nicole, Happy Place Desserts4u

Curriculum Vitae

Shona Dee was brilliant and provided me with more help than I thought I required when updating my resume and cover letter. She is easy to engage and was very prompt with her responses. Shona understood the requirements of every job I applied for and assisted me in tailoring my applications accordingly. Thanks to her help I landed my current role and would recommend her to anyone that’s thinking of moving onto the next role.

Private resume client