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Compelling Words to Captivate

YOUR Audience


Do you want to STAND OUT from the crowd?

Shine BRIGHTER than the competition?

I can help.

Hi, I’m Shona

My years as a business analyst and writer have taught me how to get to the HEART of a concept, and put the solution into effective and compelling words. I’m uniquely placed to piece together your ideas and concepts — no matter how broad — and put them into irresistible copy that will captivate YOUR target audience.


Copy & content that works as hard as you do

Wildly awesome at what you do — but struggle with the words to get it out there?

Let me fine-tune your messaging, so you can focus on what YOU do best.


Whether you’re launching a new product, a new website, or something else in between, I’ll craft copy that will hook your people in, and have them wanting more.

Content Creation


Content is still king! I’ll provide you with informative, inspiring and engaging content that doesn’t sound like a mere hogwash of SEO keywords.


Professional Self-Promotion

Need to update an outdated social media, LinkedIn or online bio? I’ll take yours or your business’ unique selling propositions and put them into words that will dazzle.

Need something different? Odds are, I can do it. Let’s chat.

Happy Childhood

Our Process

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Reach out to me. Tell me a little about your needs via my Contact Page. I’ll get back to you within 2 business days to schedule a free intro chat.

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Project kick-off! If we decide to move forward, we’ll kick off with another phone call to discuss the full scope and timeline of the project. I may also request further details from you via email, just to be sure I’ve got a full and detailed understanding of the project requirements.


During our chat we’ll delve a little deeper into what you need, and what I can bring to the table. Soon after the call, assuming we’re a good fit,

I’ll email you my proposal and quote.

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I get to work. I’ll research and write and have a draft ready for you within the agreed timeframe. After presenting you with the draft, I’ll answer any questions you have, and make any revisions you require.


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Delivery time. I’ll deliver the final product to you, along with my invoice. Voila!

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“Shona is someone I can recommend to my clients”

“As the Wix Ambassador, I meet a lot of business people who need copywriting for their websites.  I am always pleased to recommend Shona.  She has the maturity, business acumen and creative talent to pull together disparate sources of information into a cohesive whole. She understands digital media and can write appropriately.  If you have an opportunity to work with Shona, take it.”

Kate Bradshaw — WebToday

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“Working with Shona was a great experience. She is very professional and timely on getting the job done. I am pleased that she was able to bring my vision to life.”

Latoya Nicole, Happy Place Desserts4u

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We recently engaged Shona at Dee Copywriting to completely redo the copy for our website at Anchored Family Law. Shona was a delight to work with and so thorough about making sure she got all the little details right from the very beginning. It was particularly important to us that the right tone was captured to really get our message across – and Shona did that perfectly. Thanks Shona!

Emma Maxwell, Anchored Family Law

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