Portfolio
Take a look at some examples of my work
Project Description
Website Copy
Melton Pressure Cleaning
My client for this project required copy and content for a pressure cleaning business website. Along with homepage copy, I provided copy for four services pages, and content for two initial blog posts. The client requested the copy and content have an educational and informative tone, and required multiple SEO keywords and phrases be included throughout. Prior to writing the website, I conducted a thorough and detailed research into the industry. Click image to view homepage.
Project Description
Website Article
Mamamia.com.au
Mamamia is a news, opinion and lifestyle website, and part of Australia's largest independent women's media group. As such, I was delighted to have an article published on the site in 2017. How having a broken heart can transform your life was written with the intention of helping women through the emotional process of divorce. The article has also been featured on Divorcedmoms.com and Ravishly.com, and remains a popular read to this day. Click the image to view the full article.
Project Description
Website Article
Mamamia.com.au
Mamamia is a news, opinion and lifestyle website, and part of Australia's largest independent women's media group. As such, I was delighted to have an article published on the site in 2017. How having a broken heart can transform your life was written with the intention of helping women through the emotional process of divorce. The article has also been featured on Divorcedmoms.com and Ravishly.com, and remains a popular read to this day. Click the image to view the full article.
Project Description
Website Article
Mamamia.com.au
Mamamia is a news, opinion and lifestyle website, and part of Australia's largest independent women's media group. As such, I was delighted to have an article published on the site in 2017. How having a broken heart can transform your life was written with the intention of helping women through the emotional process of divorce. The article has also been featured on Divorcedmoms.com and Ravishly.com, and remains a popular read to this day. Click the image to view the full article.
Project Description
Website Article
Mamamia.com.au
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Project Description
eBook (Lead magnet)
My client for this project enlisted my services to create an eBook for her eCommerce business (a natural homewares store). The short and informative eBook, promoting the use and benefits of natural dyes, was to be used as a lead magnet to encourage her target audience to sign up to her email list. The tone of the eBook is friendly, conversational and educational, in line with her store’s brand. Click image to view eBook in full.
Project Description
Email Newsletter
Thrivingsistas.com
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Project Description
Website Article
Mamamia.com.au
Mamamia.com.au is a news, opinion and lifestyle website, and part of Australia's largest independent women's media group. As such, I was delighted to have an article published on the site in 2017. How having a broken heart can transform your life was written with the intention of helping people through the emotional process of divorce. The article has also been featured in Divorcedmoms.com and Ravishly.com, and remains popular to this day. Click image to view article in full.
Project Description
Facebook Ads — Spec
Short, Medium & Long Ads
Spec Ad: Wild Salmon Aus Co (a fictional company) delivers fresh, locally-sourced seafood via a membership service. The objective of this ad was to increase awareness of the brand, as well as have people sign up for the service. The tone of the ad is insightful, relatable, and a little fun. I created three versions of the ad (short, medium & long). The headline and image remained the same for each ad — three differing versions of the primary text was created to enable A/B testing. Click image to view the three ads in full.
Project Description
Email — Spec
Johnson & Johnson
Spec Email: Johnson & Johnson has a reputation for providing high-quality baby care products. The aim of this project was to promote their Baby Conditioning Shampoo by encouraging parents to visit the Johnson's website to learn more about the product, and download a coupon to purchase it. Designer Thomas Baldwin and I teamed up to create an email that reflects Johnson’s existing tone and brand voice, speaking directly to parents who want top-quality, gentle products for their baby's care. Click image to view full email.
Project Description
Product Descriptions
Happy Place Desserts4u
Happy Place Desserts4u is an online store selling a range of delicious desserts and cakes from North Carolina, USA. My client for this project sought my help in setting up the store, and in writing engaging product descriptions to help lead potential customers to the sale. The descriptions I wrote reflect the simplicity and elegance of my client's site, in line with her personal brand. Click image to view more product descriptions.
Project Description
Professional Bio
Anastassia Balachova is a local Sydney artist who enlisted my help in creating a professional bio for use in promotional materials. Anastassia was preparing to exhibit her latest artworks in a forthcoming exhibition, and wanted the bio in order to help generate publicity and interest for her works. The bio I created for Anastassia is colourful, vibrant and professional, in line with her brand and voice, and the exhibition was a success, with several of her paintings being sold.
Project Description
Cover Letter
My client for this project possessed skills, knowledge and qualifications suitable to the role he was applying for, yet was having trouble effectively and succinctly conveying these qualities in a cover letter. My challenge was to highlight his most relevant achievements, whilst ensuring that the cover letter was not too ‘wordy’ or long. My client was successful in securing an interview for this role, and has since engaged me for further projects. Name, contact and company details have been redacted. Click image to view full cover letter.