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Short Ad: This version of the ad gives the immediate benefits of clicking through: learning more about the health benefits of eating salmon, and obtaining a discount on the first order. 

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Medium Ad: The medium ad gives a little more detail into the features and benefits of the service, and encourages readers to click-through to discover further benefits and obtain the discount. 

Long Ad: The long ad goes very deep into the features and benefits of the service. It also showcases several customer testimonials, with the ultimate aim of enticing readers to click-through.

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